What is customer sentiment?

13 min read The customer sentiment metric is a brilliant way of understanding customer expectations and delivering incredible customer experiences. But what exactly is customer sentiment, and how do you measure it for the best results? Read our guide to utilizing customer sentiment for business success and understand this metric in detail.

What is customer sentiment analysis?

Customer sentiment analysis takes the voice of the customer and examines it for deeper meaning, giving you unrivaled insights into your customers’ feelings, motivations, and opinions. Our research has found that across the world, organizations risk 6.7% of their revenue (an alarming $3.1 trillion) when customers are lost due to bad experiences.

How does client sentiment work?

Broker published data, only shows the sentiment from those who trade with that particular broker and may not be representative enough. Our Client Sentiment solves this problem by not relying on a source. Instead, it paints a more representative picture of the retail market sentiment using advanced algorithms and methods like AI.